From centuries-old churches and the fervor of the Sinulog Festival to the crackle of fresh-carved lechon, Cebu's culture is as much a part of the MICE experience as its ballrooms and convention floors. This section covers why Cebu leads the region as a MICE destination, the pilgrimage sites and heritage landmarks that define it, the festival that put it on the map, its most famous dish, and the tri-city metro area — Cebu City, Mandaue City and Lapu-Lapu City — where delegates live, meet and unwind.
Cebu, the "Queen City of the South," seamlessly blends history and innovation, making it a prime Meetings, Incentives, Conferences and Exhibition (MICE) destination. As the Philippines' oldest city, it showcases heritage sites like Magellan's Cross and Fort San Pedro alongside modern developments, highlighting its dynamic growth.
The province's commitment to enhancing its MICE capabilities is evident through initiatives like the creation of Cebu MICE Alliance in 2025. A collaborative effort between government and industry stakeholders, the alliance aims to position Cebu as a world-class MICE hub.


Where Life is Elevated. — LIVE ABOVE. STAY BEYOND.
Experience the warm elegance of Marco Polo Plaza Cebu, where genuine hospitality, thoughtful service, and breathtaking views come together. Just a short stroll away, find your own space to call home at Marco Polo Parkplace—a beautifully designed residence by Federal Land, made for those who value comfort, connection, and everyday moments that feel extraordinary.
Whether you're here for a short escape or a lifetime of comfort, find everything you need—elegance, warmth, and a view to remember.
Marco Polo Plaza Cebu
E: mpceb@marcopolohotels.com
W: marcopolohotels.com
Cebu Veterans Drive, Nivel Hills, Apas, Cebu City 6000 Philippines
Marco Polo Parkplace Showroom
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GF Marco Polo Plaza Cebu, Veterans Drive, Nivel Hills, Apas, Cebu City 6000 Philippines
Strategically located in the Central Visayas, Cebu is the central gateway to domestic and international markets. Its prime position ensures efficient connectivity across the archipelago and neighboring countries.
Cebu's major seaports and Mactan-Cebu International Airport ensure smooth travel and transport. Its diverse landscapes, from beaches to mountains, offer great venues for MICE events.
Cebu offers more than just business facilities. It is home to famous attractions like the Sinulog Festival, a lively cultural and religious event that attracts millions each year.
Nature lovers can enjoy Kawasan Falls, swim with sardines in Moalboal, or relax on Bantayan Island's white sands. History buffs can visit the Basilica del Santo Niño and Carcar's heritage sites to explore Cebu's past. These attractions offer MICE attendees a chance to unwind and experience local culture after the event.
Cebu's transportation system is growing to support its expanding MICE industry. The Mactan Cebu International Airport (MCIA), the country's second busiest, connects directly to major Asian cities like Tokyo, Singapore, Hong Kong, and Seoul, as well as key domestic hubs.
In 2024, MCIA handled over 11.32 million passengers, marking a 13% increase from the previous year, and highlighting its growing role as a key aviation hub.
Recent infrastructure projects have greatly improved travel in Cebu. Inaugurated in 2022, the Cebu–Cordova Link Expressway (CCLEX) is the Philippines' longest sea-crossing bridge, stretching 8.9 kilometers to connect Cebu City and Cordova on Mactan Island. It helps ease traffic by carrying at least 40,000 vehicles daily, improving access to key areas.
The proposed Lapu-Lapu Expressway (LLEX) will improve connectivity by linking MCIA to CCLEX 3D. This 12-kilometer elevated expressway is projected to serve 50,000 vehicles daily, making travel easier for international visitors.
Additionally, the 74-kilometer Metro Cebu Expressway, now under construction, will link northern and southern Cebu, making island travel and transport more efficient.


Cebu prioritizes visitor safety through strong security measures and accessible emergency services. Local authorities actively maintain public order to ensure a safe environment for residents and tourists.
Cebu provides accessible accommodations and facilities for individuals with disabilities, ensuring inclusive events and venues. The local government supports sustainable tourism and infrastructure, creating a safe and welcoming environment for all MICE activities.

Be it a small or large scale events, take it to Mezzo Hotel's impressive function venues.
Perfect for intimate gatherings or grand celebrations. Our two flexible ballrooms accommodate up to 1,000 guests, featuring high ceilings, stylish chandeliers, and a modern, luxurious ambiance. At Mezzo Hotel, we redefine luxury—offering an elevated experience for every event.
SCAN TO SEE 8CITING WAYS BELOW
W: www.mezzohotel.com
E: info@mezzohotel.com · @mezzohotelcebu
(032) 231 0777 | 0917 139 7204
Mezzo Hotel is located at F. Cabahug corner Pres. Quezon Streets, Mabolo Cebu City 6000
Tripadvisor Travelers' Choice Awards 2024 · TÜV Rheinland CERTIFIED Management System ISO 9001:2015




Cebu rewards every kind of traveler — pilgrims tracing centuries of devotion, thrill-seekers chasing waterfalls and whale sharks, gadabouts, wellness-seekers, bookworms and shopaholics alike.
In Cebu City, visit the Basilica Minore del Sto. Niño and the Cebu Metropolitan Cathedral, both located in the Parian District.
Parian District, Cebu City
Parian District, Cebu City
Southern Cebu is home to several historic churches, each showcasing rich cultural and architectural heritage. Among them are Sta. Teresa de Avila Parish Church in Talisay City, the Archdiocesan Shrine of the Immaculate Heart of Mary in Minglanilla, San Isidro Labrador Church in San Fernando, and the Archdiocesan Shrine and Parish of St. Francis of Assisi in the City of Naga.
Other notable sites include Archdiocesan Shrine of St. Catherine of Alexandria in Carcar, Nuestra Señora del Pilar Church in Sibonga, Archdiocesan Shrine of San Miguel Arcangel in Argao, San Guillermo de Aquitania Parish Church in Dalaguete, Patrocino de Maria Church in Boljoon, and Nuestra Señora de la Inmaculada Concepcion Church in Oslob.
Talisay City
Minglanilla
San Fernando
City of Naga
Carcar
Sibonga
Argao
Dalaguete
Northern Cebu is home to several historic churches, including San Fernando El Rey Parish in Liloan, the Archdiocesan Shrine of Santiago Apostol in Compostela, Santo Tomas de Villanueva Parish Church in Danao, San Guillermo Church in Catmon, Saint James the Apostle Church in Sogod, San Juan Nepomuceno Parish in San Remigio, and Santa Rosa De Lima Parish in Daanbantayan.
Liloan
Compostela
Danao
Catmon
Sogod
San Remigio
Daanbantayan
Visitors can also explore popular shrines such as the Simala Shrine in Sibonga and the Chapel of Holy Relics at OAD Tabor Hill in Barangay San Jose, near Talamban, Cebu City.
Sibonga
OAD Tabor Hill, Barangay San Jose, near Talamban, Cebu City
Enjoy the stunning white-sand beaches of Mactan, Moalboal, Oslob, Sumilon Island, and Bantayan Island, or take in a breathtaking sunset. For adventure seekers, go canyoneering or cliff jumping in Badian, book a river cruise in Aloguinsan, or get up close to whale sharks in Oslob. Dive with thresher sharks in Malapascua Island, explore caves and hop between beaches in Camotes Islands, or trek the mountains of northern Cebu. Nature lovers can go bird-watching in Olango or experience the jungle vibes of Carmen.

Visit some of the city's trendiest bars, such as Axis Entertainment and Sports Bar at NUSTAR Resort and Casino for live performances, cocktails, wines, and spirits. Enjoy dining, drinks, and acoustic nights at Ambiance Bar & Restaurant in Cebu IT Park, or savor wine and food at La Parisienne Cebu on Gorordo Avenue.

Amuma Spa at Bluewater Maribago Beach Resort in Maribago, Lapu-Lapu City, Gold Moon Spa in Lapu-Lapu City, The Spa at Radisson Blu Cebu in Mabolo, Cebu City, CHI The Spa at Shangri-La Mactan in Cebu, and Cheeva Spa on F. Cabahug St. in Cebu City are popular wellness destinations offering relaxation and rejuvenation.

Explore Unity Coffee & Vinyl on Don Jose Avila St. for curated DJ mixes, Atúa Midtown on F. Manalo St. for an art hub and creative showcases, and Lost Books on Osmeña Blvd., an independent bookshop featuring Visayan authors, as well as new, secondhand, and antiquarian books.
Drop by The Mall at NUSTAR, the SM and Ayala Malls. The luxury brands and window displays create the feeling of strolling through the fashion districts of Tokyo, Singapore, and Seoul.





Set within the thriving lifestyle enclave of The Mactan Newtown, this vibrant airport hotel offers a setting where meaningful moments unfold effortlessly, whether you're connecting, celebrating, or unwinding. Just minutes from Mactan-Cebu International Airport and steps from the coast, it offers access and spontaneous escapes into sun, sea, and serenity.
From the serene Ceremony Garden to the Glass Pavilion, thoughtfully designed spaces provide inspiring settings for gatherings and quiet moments alike. Let our dedicated Events team curate your meetings and celebrations with care and creativity. Guests can also enjoy the Beach Pool and Water Sports Center for a perfect balance of activity and relaxation.
Pet-friendly with the distinctive Sampaguita touch, rooted in heartfelt Cebuano hospitality, every stay becomes an authentic encounter with local warmth, care, and comfort. Here, each visit is more than just a stopover; it's a seamless blend of intention and indulgence, set against the vibrant pulse of Mactan's premier township.
Savoy Hotel Mactan Newtown
The Mactan Newtown, Newtown Boulevard, Lapu-Lapu City, Philippines
Inquiries & Reservations: +63 917 312 7562 | (032) 494 4000
info@savoymactan.com · www.savoyhotelmactan.com.ph
savoymactannewtown (Facebook / Instagram)
For a long time, visitors mostly associated Cebu with the Sinulog Festival. But today, it's more than just this historic celebration—it's one of the most vibrant and sought-after destinations in the Philippines. Whether you're chasing adventure, great deals, or unforgettable experiences, Cebu has become the perfect place to explore on the go.
Cebu City sits at the heart of the Philippines, just a short flight from almost anywhere in the country. Though not as fast-paced as Manila in its push toward modernity, it's a lively hub attracting foreign investors and a constant stream of visitors.
Cebu has a charm that's hard to resist. It's stylish, welcoming, and full of young energy. English is widely spoken, coffee shops are everywhere, and modern comforts blend seamlessly with its rich history. And that's just the beginning!
Every outing is a feast for the senses—taking in the sights, sounds, and aromas while absorbing every new experience along the way.
Religion is deeply woven into Cebuano identity. About 500 years ago, Portuguese explorer Ferdinand Magellan led a Spanish expedition to Cebu, where he planted a cross and baptized local leaders. Rajah Humabon took the Christian name Carlos, while his wife, Hara Humamay, became Juana. As a baptismal gift, Magellan gave the queen a small statue of the Sto. Niño, a symbol that remains significant in Cebu today.
A historic symbol of Christianity in the Philippines.
Significance: Deeply tied to Cebu's religious heritage.
Highlight: The Basilica Minore del Santo Niño holds the original Señor Santo Niño de Cebu statue, while Magellan's Cross stands nearby in a pavilion at Plaza Sugbu.
A must-visit for history and culture enthusiasts!
A beautifully preserved Spanish-era home that offers a glimpse into Cebuano life during the colonial period.
Significance: A heritage house turned museum, showcasing traditions and daily life from centuries past.
Highlight: Features original furnishings, period clothing, and exhibits on local customs.
A great spot for history buffs and culture lovers alike!
The oldest triangular bastion fort in the Philippines, rich in history.
Significance: A key site from the Spanish colonial era.
Highlight: Showcases Spain's military presence and Cebu's local history.
A great stop for history lovers and explorers!
A well-preserved home showcasing Filipino-Chinese heritage, and one of the oldest residential houses in the country.
Significance: A window into the past, reflecting the fusion of Filipino and Chinese culture.
Highlight: Filled with antique furniture, religious icons, and treasured family heirlooms.
A must-see for history and culture enthusiasts!
Beyond the Basilica Minore del Santo Niño and Cebu Metropolitan Cathedral—both centuries-old Spanish colonial churches in the Parian District—Cebu's rich history lives on in its landmarks and museums.
Visit Plaza Independencia, Fuente Osmeña, and the Rizal Memorial Library and Museum, or explore Museo Sugbo, the Archdiocesan Museum of Cebu, and the Sugbu Chinese Heritage Museum for a deeper dive into Cebu's storied past.
Fiesta Señor / Sinulog Festival (Third Sunday of January) — Cebu's biggest cultural and religious celebration honoring Santo Niño, drawing pilgrims from across the country. Significance: a vibrant mix of devotion and festivity. Highlight: Novena Masses, grand processions, energetic street dancing, colorful costumes, traditional music, and rhythmic drum beats. A must-experience event that brings Cebu to life!
Explore stunning islands like Nalusuan, Hilutungan, Pandanon, and Caohagan.
Significance: A top getaway for crystal-clear waters and vibrant marine life.
Highlight: Snorkel in marine sanctuaries, relax on white sand beaches, and feast on fresh seafood.
Perfect for a day of adventure and relaxation in paradise!
A thrilling adventure through crystal-clear waters, waterfalls, and natural pools.
Significance: A top spot for adrenaline and nature lovers.
Highlight: Cliff jumping, river trekking, and navigating limestone canyons.
Perfect for an unforgettable outdoor adventure!
A chance to swim alongside gentle whale sharks.
Significance: A unique marine encounter that draws visitors worldwide.
Highlight: Get up close with these magnificent creatures in their natural habitat.
Note: While popular, the activity has raised environmental concerns.
A bucket-list experience, but one to approach responsibly!
A stunning Greco-Roman-inspired temple built as a tribute to a loved one.
Significance: A grand monument of love and legacy.
Highlight: Breathtaking views of Cebu City and majestic architecture.
A must-visit for history buffs and those who love dramatic landscapes!
A charming flower garden nestled in the highlands, perfect for a refreshing escape.
Significance: A vibrant display of colorful blooms.
Highlight: Picture-perfect spots with stunning views and crisp mountain air.
An ideal spot for nature lovers and photography enthusiasts!
Cebu's food scene is more than just delicious—it's a reflection of its rich culture.
Each bite tells a story, making Cebu's cuisine an experience in itself!




Find the perfect spaces, benefit from personal and professional support from our expert hotel teams and embrace the power of in-person meetings when you choose to host your meeting or event with us.
Everything you need under one roof. Strategically positioned in the heart of Cebu City, the Radisson Blu Hotel, Cebu provides seamless access to key business districts, cultural attractions, and is directly connected via a covered walkway to SM City Cebu, one of the largest malls in the region. This prime location minimizes travel time and maximizes convenience for delegates.
The hotel boasts extensive, versatile meeting facilities, including 10 well-appointed meeting rooms and 2 grand ballrooms: the pillar-less Santa Maria Grand Ballroom, and the Niña Ballroom. These spaces can accommodate a wide range of events, from intimate board meetings to large-scale conferences and gala dinners, with a maximum capacity of up to 1,000 guests in a theater setup in the Santa Maria Grand Ballroom. The total event space spans over 2,500 square meters.
Packages. To save you time and make your life easier, we've developed a range of ready-made packages such as: all-inclusive day delegate packages, competitive 24-hour delegate package, packages for social events and corporate Christmas parties. If you have more specific needs, our talented team can also design customized solutions.
Radisson Rewards for bookers and planners. As Radisson Rewards member, you can unlock a world of exclusive additional benefits when you choose our hotels for personal stays, or for booking experiences on behalf of your clients. Whether you're planning a conference or making travel arrangements for a colleague, you can earn points from every business booking and receive outstanding offers along the way.
Radisson Blu Hotel, Cebu 3D
Serging Osmeña Blvd., corner Juan Luna Ave. Mabolo, Cebu, 6000, Philippines
T: +63 32 402 9900 / +63 32 5051700
rhi_rdce@radisson.com · radissonhotels.com/blu
Dive into Cebu's iconic roasted pig, famous for its crispy skin and juicy, flavorful meat.
Significance: A must-try dish that defines Cebu's food scene.
Highlight: Top spots include Rico's, Zubuchon, CNT, and House of Lechon.
Perfect for food lovers craving the ultimate lechon experience!
A local favorite—flavorful, barbecue-style chicken paired with rice wrapped in coconut leaves.
Significance: A classic Cebuano street food experience.
Highlight: Best enjoyed at seaside eateries or bustling food parks.
Simple, tasty, and a must-try for anyone craving authentic local flavors!
Get hands-on experience preparing traditional Visayan dishes with local experts.
Significance: A fun and immersive way to learn Cebuano cuisine.
Highlight: Cook favorites like humba, sutukil (grilled, raw, and stewed seafood), and binignit (a sweet Visayan dessert stew) at homestays or tourism-oriented farms.
Perfect for food lovers who want to bring home more than just memories!
Hilot (Traditional Filipino Massage). A soothing indigenous healing massage using local herbs and oils. Significance: A time-honored practice for relaxation and wellness. Highlight: Available at local spas and wellness retreats for an authentic experience. Perfect for those looking to unwind with traditional Filipino healing techniques!
Experience sustainable farming firsthand and connect with nature. Significance: A hands-on way to learn local agricultural practices. Highlight: Try planting crops, explore farm life, and enjoy fresh, organic meals. Perfect for nature lovers and anyone curious about farm-to-table living!
Lechon as the "de facto" dish of Cebu? Not a far-fetched idea. Known across the Philippines and beyond, it stands out for its unique preparation, rich flavors, and deep cultural roots. Even the legendary Anthony Bourdain once called it "the best pig ever." That's high praise!
Cebu lechon is a must-try delicacy when visiting Cebu. Some people even fly to Cebu just to buy lechon to bring home for special occasions.

The debate over the best lechon is always lively, and everyone has their favorite. But two cities often take the spotlight—Carcar and Talisay, both known for their exceptional lechon.
Go for Carcar if you love crispy skin, bold seasoning, and the excitement of choosing fresh lechon straight from the stalls.
Choose Talisay if you value culinary heritage and prefer a more subtle, salt-forward flavor.
If you appreciate time-honored cooking methods and a pure lechon experience, Talisay is the way to go!
Thriving cities, historical sites, natural wonders.
Cebu City, Mandaue City, and Lapu-Lapu City may seem like one big urban stretch at first glance, but each has its own charm. Cebu City is the bustling heart of business and culture, Mandaue thrives as an industrial hub, and Lapu-Lapu is the gateway to stunning beaches and resorts. Together, they form a dynamic trio, each offering something unique to explore.

Cebu City, known as "The Queen City of the South," is the oldest city in the Philippines and a treasure trove of history.
Rich History: Home to iconic landmarks like Basilica Minore del Santo Niño, Cebu Metropolitan Cathedral, Fort San Pedro, and Rizal Memorial Library & Museum.
Festivals & Culture: Hosts the grand Sinulog Festival, a vibrant celebration drawing tourists worldwide.
Modern Comforts: A bustling regional hub with business districts, shopping malls, universities, hospitals, and lively nightlife.
Scenic Views: Stunning spots like TOPS and Temple of Leah offer panoramic city landscapes.
Perfect for: History buffs, urban explorers, cultural travelers, and business visitors!
Mandaue City is a driving force in Cebu's economy, known for its strong industrial and business presence.
Economic Powerhouse: Home to factories specializing in furniture, food processing, and construction materials.
Business Hub: A key player in Cebu's economic growth, offering great B2B opportunities.
Vital Connector: Links Cebu City and Lapu-Lapu City via the Marcelo Fernan and Mactan-Mandaue Bridges.
Local Flavors: Famous for bibingka and masareal, two must-try treats.
Perfect for: Investors, entrepreneurs, B2B professionals, and food lovers!
Lapu-Lapu City is a paradise for beach lovers, history buffs, and adventure seekers.
Tropical Escape: Known for its white-sand beaches, island hopping, and luxury resorts like Shangri-La Mactan and Crimson Resort & Spa.
Water Adventures: A hotspot for diving, snorkeling, jet skiing, and parasailing—perfect for marine enthusiasts.
Historical Significance: Named after Datu Lapu-Lapu, the first Filipino hero who defeated Magellan in the Battle of Mactan; the Lapu-Lapu Shrine honors this victory.
Travel Hub: Home to Mactan-Cebu International Airport, the second busiest in the Philippines, making Cebu easily accessible for visitors.
Perfect for: Vacationers, thrill-seekers, history lovers, and travelers from near and far!
Together, these cities make up the backbone of Metro Cebu, each offering something unique. Whether you're drawn to history, business, or a tropical getaway, this vibrant tri-city area has something for everyone.
Host seamless meetings and unforgettable events with a touch of personalization, world-class service, and breathtaking views.
Let your next corporate gathering tell a story – infused with local warmth and a truly Sheraton sophistication.
Contact us: (032) 520 5500 | sheratoncebu.inquiry@sheraton.com
Sheraton Cebu Mactan Resort
Punta Engaño Road, Mactan Island, Lapu-Lapu City 6015, Cebu, Philippines
Facebook: Sheraton Cebu Mactan · Instagram: sheratoncebumactan


Situated in the heart of a dynamic township, Belmont Hotel Mactan delivers the ultimate MICE experience. Benefit from state-of-the-art meeting facilities, complemented by the warmth of Filipino hospitality and inviting rooms with breathtaking views. Beyond business, explore our diverse culinary offerings and enjoy immediate access to the charming Mactan Newtown Beach. Our idyllic event spaces promise successful and memorable gatherings, making every moment count.
Belmont Hotel Mactan
The Mactan Newtown, Newtown Blvd, Lapu-Lapu City, Cebu 6015, Philippines
Inquiries & Reservations: (032) 520 4100 | 0917 857 1257
www.belmontmactan.com.ph · stay@belmontmactan.com.ph
Facebook: BelmontHotelMactan · Instagram: belmontmactannewtown



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